Google Ads Check / Sample report
Sample report: Google Ads Check
The account values and findings shown are sample data, not a real customer scan.
8.420 €Analyzed spend
4.812Clicks
126Primary conversions
Data coverage: 83 %
✓ Campaigns · ✓ Search terms · ✓ Conversion actions · ✓ Devices
— Locations · — Time of day
What stands out first
#01 / Google Ads / Search termsHigh
€684 spend without a recorded conversion
Thirty-seven search terms generated material spend without a recorded primary conversion in the analyzed period. Recent days subject to conversion lag are excluded.
Sample data · 90 days · latest 7 days excluded
Recommendation: Check search intent and relevance. Clearly irrelevant terms may be negative keyword candidates; for relevant terms, review the offer, landing page and tracking.
Evidence, affected pages and references
Search terms37
Clicks218
Spend684 €
Primary conversions0
How a real report is prepared.
A real report uses only data from the selected Ads account and current passive observations of public landing pages. This sample shows format and detail.
03 / Worked technical example
From evidence to recommendation
All values and locations below are synthetic examples. They show how a report separates evidence, interpretation, and the next verification step.
Example: search terms with spend and no conversion
A campaign export and a search-term report cover the same 90-day period. After excluding the newest seven days, 37 terms account for 218 clicks and €684 cost without a recorded primary conversion. This amount comes from the search-term report and is not added again to campaign spend.
- Evidence: period, search terms, campaign assignment, cost, clicks, and primary conversions.
- Next step: review search intent and landing-page relevance. Consider clearly irrelevant terms as possible negative keywords.
Missing conversion-action data and a potentially longer conversion lag reduce confidence. €684 is not guaranteed savings.
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